"This is the work of a lifetime."
Initial consultation
30 min • Free
Great coaches are never forgotten. They believe in us.
They hold us accountable.
And we achieve goals we might not have thought possible.
I have climbed, fought and ridden in ways I would not have thought possible with the guidance of incredible coaches.
As a professional coach, I support people to get results using a proven process that works, even for those who have tried everything else. As a scientist, writer and artist who values movement and nature, I tend to see things from an unusual perspective. And as a military spouse and mother of two boys, I get chaos.
Coaching practice draws heavily on cognitive behavioral therapy, but I am also curious about how elements of positive psychology and Dabrowski's theory of positive disintegration can support the sensitive, intelligent and intense souls I care about. I am continuously enrolled in additional certification programs, such as Positive Intelligence(R) and an ADHD certification program to help me be a powerful coach for my clients.
What is your story? What do you wish you could do more of? What are you no longer willing to tolerate? Our partnership can be short-term and solution-focused, meeting you right where you are, right now. You may also choose to continue with a longer-term 6-12 month structured program that explores how we are being, in addition to what we are doing.
Start with an initial consultation, and if I think we're a good fit I'll offer an opportunity for us to work together. If you likewise thought the initial consult was productive (and fun!), I'll create a proposal specific to your challenges and goals for your consideration.
Pictured throughout this site are my horse friends. They share my intense love of food and are sensitive creatures who provide a mirror for the energy we bring.
Journeys
education
solo
groups
guided
Transformation - Start Your Hero's Journey
The journeys described below are examples drawn from actual client experiences during coaching engagements lasting as few as 3 sessions to 18-months.
Exhausted Executive
Overwhelm, persistent exhaustion
Straining to get through the day
Pressure at work
Stress communicating with boss
Relationship stressors due to life transitions (empty nest)
Sense of obligation blinding view
Conscious choice
Confidence
Peace, joy
Created structure
Boundaries led to balance
Structure led to sanity
Time and space for creative pursuits
"This is the work of a lifetime."
Founder at a Crossroads
Haphazard but determined
Utter exhaustion
Avoidance
Self-judgment - right vs wrong way
Low confidence
Difficulty saying no
Feel like I need to ask permission
Fear of disappointing someone
Relief
Confidence
Direction
Clarity
Peace and joy within
Space to be my authentic, creative self
Freedom
Fearlessness
"I'm rediscovering my decisive, go-getter self."
Multipotentialite In a Rut
Negative self talk
Low self worth
Sense of untapped potential
Overwhelmed
Not sure where or how to start
More organized and productive use of time
Control and focus
Created habits and systems
Feel purposeful and accomplished
Living purposefully with clarity and conscious choice
Sense of being valued
"I'm more in the moment, more present and purposeful. It feels different, and other people are noticing."
Determined but Depleted Leader
Frustration with others due to communication challenges
Poor time management leading to little work/life balance
Generosity leaving me feeling depleted
Trapped and unseen
Stress leading to withdrawal and poor sleep
Chaos at home due to feeling constantly in a rush
Personal life and details undone
Confrontation is difficult due to poor communication skills leading to internalizing frustration and self-criticism
Day-to-day stress
Living with more consciousness moment to moment
A better sense of my own existence and needs
Letting go more - I don't need to fix everything
Structure and self-discipline to take care of myself
Space for my personal life and hobbies
Meaningful moments with kids and family
More energy
Increased productivity
Peace and happiness
Fitness and wellbeing prioritized
"You took me to another world."
"I am more aware of my own existence."
Accomplished Explorer
Lost
Hopeless
Therapy and affirmations not enough
Imposter syndrome
Not knowing where to start
No schedule
Sleep is off
Dopamine-driven relief
Lack of structure is draining
Pain - emotional and physical
Sense of not being worthy
Never going to get anywhere feeling triggered just as progress is noticed
Overwhelmed
Highly visual, works in metaphor
Getting to know and accept the true me
Setting up systems to track all my ideas
Structure allows me to start and stop as needed, and pick up where I left off
Accepting that the way I work is ok and normal for me.
"Things ARE slowly changing. I'm allowing goodness into my life."
"It feels like, honestly, nothing. It is like dropping a heavy bag from a lifetime of being unseen and undervalued, misunderstood and misaligned."
Stuck Creative
Exhausted and chaotic home life
Strict upbringing
Self-discipline is used sporadically
Stuck between parenting and work responsibilities and own personal goals
High bar for excellence, constantly feeling like I am falling short
Disjointed journey
Everyone else's cheerleader but not my own
Not a valued team member at home
Trailing military spouse with two degrees and three careers
Clarity and compassion for my own story
Joy
Self regulation
Everyone in home learns to regulate
Increased connection to my true self and others
Living with unity and oneness every day
Renewed purpose and clarity
Self-discipline to stick to self-care and own goals
"I feel like myself again"
Book Online
15 min
Free
30 min
Free
15 min
Free
Available OnlineDiscuss options for military families with children who have unique educational needs. (Free)
30 min
30 min
Free
Available OnlineOnline assessment plus 90 min debrief and 60 min follow-up
1 hr 30 min
450 US dollars
Presented by Allison Krug, MPH, ACC,
Founder & CEO
Artemis Professional Coaching
Register Now
Free Roundtable
Join us for important conversations with gifted education experts to increase your ability to advocate in your home district, expand your awareness of research in this area, and enhance your parenting toolbox.
In October we heard from Brian Lack and Grayson Maas about how a gifted ed math program can support engagement among ALL learners and change a student's self-concept as a 'math person."
On November 4, we will connect with Brianne Hudak and Michael S Matthews to discuss an uncomfortable but critically important topic - underachievement among gifted/2e learners. With the appropriate curricula and training, teachers and parents can reach the estimated 50% of gifted students who are underachieving because they have mastered the content already or are disengaged and bored.
Please share this invitation with your friends. Registration is free!
Gifted and 2e Education Roundtable
Free
Presented by Allison Krug, MPH, ACC,
Founder & CEO
Artemis Professional Coaching
Register Now
Free Webinar
Physiology First University FOUNDATIONS
Free
Feeling dysregulated, disoriented, overwhelmed and burned out is unfortunately the "natural" state of life in today's driven and digitally-connected culture. Parents and children are feeling weighed down and uncertain how to reclaim a life that's not utterly draining.
This webinar will anchor you in specific yet simple, science-backed strategies to reclaim your life - no matter how many plates you're spinning. Alli Krug is an epidemiologist and ICF certified health and wellbeing coach, athlete, and entrepreneur. Join us!
To learn more about Physiology First University founder David Bidler's commitment to skills before pills, please listen to his interview with Dr. Rangan Chatterjee.
Client Reflections on Transformation
"My entire focus and energy shifted into a more positive, thought-provoking, and insightful perspective through the COR.E Energy program.
I feel much more energized and empowered, with a clearer understanding of how my energy levels relate to my thoughts, emotions, and actions in both my work and personal life. Emotional weights that once felt heavy have been lifted, and when they reappear, I now know exactly how to manage them.
I’m more centered and calm, and I’m rediscovering my ability to be a creator in my life. This program has taught me how to transform any situation into one that is positive, productive, and fulfilling for everyone involved.
I highly recommend this program—not just for those in the business world, but for anyone looking to experience transformation in any aspect of their life. It provides valuable insights on interacting with others in a way that promotes clarity, understanding, mutual respect, support, and joyful connection, regardless of external circumstances.
It’s truly a powerful experience!"
SL, Washington, product developer
BENEFITS OF WORKING with a
CREDENTIALED PROFESSIONAL COACH
Build Confidence
A professional coach partners with you to build awareness of your core values, develop an action plan, and hold you accountable until new patterns become habits, allowing you to be autonomous.
Get Results
Work with a credentialed coach and intuitive scientist who is committed to getting you results through a proven process. Just as you are accountable for putting in the work, I hold myself accountable by measuring progress and innovating the process.
Increase Your Energy
Your energetic presence is shaped by your life experiences. Where you are today is exactly where you are meant to be considering all you have gone through up to this point. To create a new reality, we will revise the algorithms of your subconscious by expanding your awareness and making conscious choices, not fear-based reflexes driven by past experience.
Allison Krug, MPH
Certified Professional Coach (CPC)
Intuitive scientist who uses a proven strengths-based approach blending nature, movement, and energy to help creators, combiners, and colliders experience a renewed sense of purpose and presence.
Unconventional approach. Uncommon results.
日本からの訪問者、私たちは横須賀に4年間住んでいました。 私たちは剣道の先生やアイスホッケーの家族との友情を大切にしています。 私は日本語を少し話せますので、ぜひ一緒に働きたいと思っています。
Work with an ICF Credentialed Coach
Working with an International Coaching Federation (ICF) credentialed coach means you have the confidence that your coach adheres to the ICF code of ethics and has received professional training from an accredited program, has passed a board exam, and has at least 10 hours of mentor coaching experience. I continue to work with an excellent mentor coach to ensure that I am providing you with the highest quality coaching experience possible. It is very rare for a coach to invest in optional mentor coaching outside of the requirements for updating a credential and I am very grateful for the opportunity to continue working on my skills.